22 Oct 2014

Press Release – Ask Me Campaign

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FOR IMMEDIATE RELEASE
Contact:  Cindy Rhea
Primary Care and Hope Clinic
Phone: 615/893-9390 ext. 208
cindy.rhea@hopeclnc.org

 Hairstylists Sharing Health Messages with the “Ask Me” Campaign

MURFREESBORO, Tenn. (October 22, 2014) – The Primary Care and Hope Clinic recently partnered with the Tennessee Cancer Coalition to train beauty professionals to deliver cancer awareness messages to their clientele.   Funded in part by Susan G. Komen Greater Nashville, the program, called “Ask Me” provided hairstylists and cosmetology students with information about breast cancer awareness, the importance of screening and early detection, and resources available in our community.  Trainees will share this information with their clientele, in an effort to increase knowledge and awareness.

“We welcome this opportunity to partner with local beauty professionals on this initiative to raise awareness about the importance of breast cancer screening and early detection,“ said Lisa Terry, Primary Care and Hope Clinic CEO.  “Hairstylists share a unique relationship and level of trust with their clients and they are in a perfect position to deliver health awareness messages.”

An estimated 40,000 women in the U.S. will die from breast cancer this year.  However, when found early and localized, the 5-year survival rate is 99%.   Ask Me trainees are  taught self-awareness messages including knowing your risk and what is normal for you, getting screened, and making healthy lifestyle choices.   Each trainee is asked to share key messages they learned with ten clients, significantly expanding the reach of the program.

Program presenters included Robin Wilson, a hairstylist who is a breast cancer survivor, Dr. Mark Akins, surgeon with Murfreesboro Surgical Specialists, Mary Jane Dewey, retired director of the Tennessee Department of Health Breast & Cervical Cancer Program, and Kyla Webb, Breast & Cervical Cancer Coordinator with the Tennessee Department of Health.

“The Tennessee Cancer Coalition is proud to partner with the Primary Care and Hope Clinic to offer this program that has the potential to save lives,” said Cindy Chafin, State Coordinator for the Tennessee Cancer Coalition.   “We are grateful that the stylists participating in Ask Me are willing to step up and possibly help save a life.”

An Ask Me campaign was implemented as a pilot project in fall 2012 and has shown promise as an effective intervention to reach underserved populations through a non-traditional health education outreach methodology.

Beauty professionals and salons wishing to share cancer-awareness information with their clients may receive free materials from the Primary Care and Hope Clinic.  Contact Cindy Rhea at cindy.rhea@hopeclnc.org or 615-893-9390 for more information.

The Primary Care and Hope Clinic is a non-profit community health center that provides quality, affordable family health services for medically uninsured, underserved, Medicare and Medicaid families in Rutherford County and the surrounding area.  Visit www.hopeclnc.org to learn more.

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